When you enter the vast world of the Internet, if you are learning about the skills of promoting products or making money online, I am sure that you will often come across the term "Digital Marketing".
But really "What is Digital Marketing?" and why has it become an integral part of today's online business strategy?
It can be said that learning Digital Marketing is a trend that many people are interested in. This is an effective approach to potential customers and product referrals. Dong also helps you build relationships and personal brands online.
According to a report I read on WordStream, businesses are spending more and more money on digital marketing activities with an expected figure of about $526 billion by 2024. And that proves that having knowledge of digital marketing will bring you a lot of opportunities.
Therefore, if you are a newbie, want to learn about the Digital Marketing industry, or simply want to know what Digital Marketing is doing in the modern business environment, this article will help you learn about this field in detail.
Besides, if you are looking for a route to learn Digital Marketing on your own or you want to know where is the best place to learn Digital Marketing, I will also reveal to you the right path.
I promise that after this article you will have an overview of Digital Marketing, as well as some directions that can change your life and career.
Let's get started!
What is Digital Marketing?
Digital marketing (also known as digital marketing) is a term that refers to the use of digital tools and channels (such as websites, social networks, email, etc.) to market and promote your products, services, or brand to customers.
In fact, it's not hard for you to come across digital marketing campaigns in your daily life. It's just that you don't have the background knowledge to recognize it.
For example, when you type a keyword on Google for a product, you also accidentally see an SEO campaign.
Or when surfing TikTok you see viral videos accidentally appearing, it is also a form of Digital Marketing.
For the time being, how to distinguish it I will guide you specifically in the channels section of Digital Marketing below.
Where does Digital Marketing come from?
Before we dive into other details of Digital Marketing, let's take a look at its formation and development.
Although I don't like to talk about the history or origins of technical things, digital marketing is somewhat an exception. You need to understand the history because it will help you see the change and how learning digital marketing is becoming more and more important.
The change from traditional marketing to digital marketing
Let's travel back in time to the '80s and '90s, when traditional marketing – including TV, radio, print and outdoor billboards – was the mainstay of marketing strategy.
However, in the late 90s, with the explosion of the Internet, things began to change.
Digital Marketing began to flourish as users sought more information online. Businesses are realizing that social media, email, and websites can be new and highly effective advertising channels.
Important Stages in the History of Digital Marketing
These are some of the stages that make it easy to see the growth and popularity of Digital Marketing.
- Beginnings (1990 - 2000): Marked the birth of search engines such as Yahoo. Businesses are starting to realize the potential of online advertising.
- The Google boom (2000 - 2010): Google became the world's most popular search engine, marking the birth of Google AdWords, making it possible for businesses to place keyword-based ads.
- The emergence of social networks (2005 - 2015): Facebook, Twitter, and Instagram were born and quickly had billions of users, becoming marketing platforms that allowed customers to be reached by behavioral targeting.
- Mobile and video experience (2015 - present): The increase in mobile phone use has changed the way businesses approach customers. Video advertising and livestreams have become the main trend.
By capturing this history, you can see that Digital Marketing is not just a short-term "craze". It has been, is, and will continue to be an important part of the business strategy of businesses around the world.
Therefore, it can also be said that learning Digital Marketing is never outdated, but it is important to grasp the trend and immerse yourself in its historical flow.
The Importance of Digital Marketing
With a global market value of nearly $321 billion in 2023 and expected to increase by 13.1% by 2024.
Digital marketing has been playing an important role, not only in changing the way businesses approach and interact with customers, but also in reshaping the entire global economy.
Here are the reasons why Digital Marketing is so important:
1. The number of Internet users is increasing
Nowadays, almost everyone uses the Internet. With easy web access through mobile phones, tablets, and laptops, you have the opportunity to reach a large number of users.
2. Execute the correct campaign
Digital Marketing allows you to reach the right audience through optimized campaigns. For example, Facebook ads can be accurately assigned to a group of people based on age, interests, location, and many other factors.
3. Measure and optimize
Unlike traditional marketing, digital marketing allows you to track and evaluate the performance of your campaigns accurately. Tools like Google Analytics help you see the number of visits, conversion rates, and many other metrics.
4. Flexible and adaptable quickly
When a campaign doesn't deliver the results you expect, Digital Marketing allows you to adjust quickly, unlike traditional advertising, which takes a lot of time and money to edit.
5. Cost-effective:
While setup and advertising can be expensive, when compared to traditional advertising, digital marketing is usually lower but offers a higher ROI.
6. Strengthen relationships
Digital marketing allows you to create a strong relationship with your customers through channels such as SEO, email marketing, social media.
In short, the importance of Digital Marketing is something that you cannot deny in today's digital age.
With the great benefits that it brings, I think whether you are an individual, a small or large business, you should start paying attention and implementing it early. You will definitely see outstanding growth with your business.
Basic Digital Marketing Channels
Now that we're going to explore the basic components of Digital Marketing, in this section you'll understand the different aspects of implementing a campaign, as well as the basis for you to differentiate campaigns as I mentioned above.
1. Organic Search (SEO)
Have you ever wondered, when you type a keyword into Google, why do some websites appear first in search results?
It's not natural, behind it is the power of SEO!
SEO, which stands for "Search Engine Optimization," is the process of optimizing your website so that it appears high on organic search results.
What's special about SEO is that you don't need to pay for Google or any other search engine. Instead, you need to provide quality content, make sure your website is fast and user-friendly, and many other factors set by Google.
To make it easier, consider the following example:
You have a store that sells sneakers. By SEO your website with keywords like "best running shoes," you can ensure that when someone searches for this keyword on Google, your website will appear in the top results, making it easy for them to find and visit your shop.
Then you don't lose a single penny and still have many free leads, and at the same time increase the chances of selling more products.
Simple, right?
In general, SEO is like building a solid infrastructure for your home.
If the foundation is solid, the house will stand firm for a long time. Similarly, a good SEO strategy will ensure your website attracts a large number of monthly visitors without advertising costs.
For an online business, SEO is considered the most important advertising channel.
Why?
Because it helps you reach users at the right time when they're looking for information, products, or services that are relevant to you. This means that the chances of them becoming your customers are very high.
I know now, you probably think that SEO sounds pretty complicated.
However, don't worry, I have an article that explains SEO very carefully as well as some experiences related to it. And if you want to learn SEO on your own at home, you can refer to the series of tutorials on how to do your basic website SEO here.
Also remember, SEO is not a short-term game. Sometimes, it takes time to see results. But for those of you who are persistent and have the foresight, I am sure that in the long run you will see the infinite value that SEO brings.
2. Paid Advertising (SEM)
Surely there have been times when you searched for a product on Google and immediately saw a few ads at the top of the page?
And that's SEM.
SEM, which stands for "Search Engine Marketing", is a strategy of advertising directly on search engines through payouts.
Unlike SEO, SEM allows you to buy a position on a search results page, rather than wasting time gaining that position through optimization.
=> Let's call it running Google Ads later.
For example, here, I'm looking for "feng shui items", and you'll see a few results that appear first as "Sponsored". Or sometimes some other search engines are also called "QC", "AD". It's a basic sign of SEM.
If you're still confused, think of SEM like buying a VIP ticket to an event. You don't have to wait in line, just pay a fee and you'll get special care.
SEM is very effective when you want to achieve quick results. Especially when you're just starting out with a website or when you want to promote a specific campaign or promotion.
You only pay when someone clicks on your ad, and with the keyword auction system, you have the power to decide how much you're willing to pay per click.
Another advantage of SEM is the ability to target accurately. You can choose to show your ads to people in a specific location, for a specific period of time, or even based on the device they're using.
However, it should be noted that SEM is not a long-term solution like SEO. You pay per click, and when you stop your ad campaign, your performance on the search results page will also suffer.
So when working as a digital marketer, don't just think that if you have money, you will spend all your money on SEM. Instead, combine it with SEO to form a strong marketing strategy. While SEM helps you make a breakthrough and attract customers in the short term, SEO builds a long-term foundation.
That is the power duo in the field of information search.
3. Social Media Marketing
This is probably the most familiar channel, almost all of us use at least one social network.
In the process have you ever seen a funny post on Facebook and shared it with friends? Or surf TikTok and come across a livestream for a product?
If the answer is "yes," then you've just experienced the power of social media marketing.
Social Media Marketing (SMM), also known as social media marketing, is the use of social media platforms such as Facebook, Instagram, TikTok, X, LinkedIn, and many others to reach and engage with target customers.
For example, a fashion shop that usually posts their products on Facebook is also a way to reach customers. Or even if you use your personal Facebook page to post the products and services you provide, it is also SMM.
In short, SMM is simply using social media channels to share stories, introduce products and services to many people.
One of the strengths of social media marketing is its ability to create two-way interactions. Customers can respond directly, share opinions, and even become the communicators of your message.
This helps create a close relationship between you and your customers.
Not only that, but social media marketing also provides advertising tools that target extremely accurate audiences. You can reach a group of people based on their interests, location, age, gender, and many other behaviors.
=> This helps you optimize your ad budget and get the most out of it.
However, one important thing that you need to remember is that social media is always changing. Algorithms change, and what is popular today may no longer appeal tomorrow. So, stay up-to-date and adapt to new trends.
Besides, social media is someone else's home. You can be "kicked out" at any time. Therefore, I don't recommend you to focus on a single platform, instead diversify your marketing channels so that if one fails, the other does.
Finally, when doing SMM, remember that it's not just about selling the product. It's about building a community and creating a relationship with your customers. Only then can it develop long-term and sustainably.
4. Content Marketing
This is probably the marketing channel I think you should pay the most attention to, it does not operate independently but instead is the foundation for other digital marketing channels.
In this channel we cover something very important – content.
It's true that doing marketing without content is considered abandoned.
Content marketing (or content marketing) is a marketing strategy based on creating and distributing valuable, product/service-related content to attract and create relationships with customers.
The main goal of content marketing is to attract and maintain customer interest, and ultimately to drive action on their part such as shopping, signing up for emails, or simply sharing information.
Example: Let's say you have a website that sells gym equipment. By writing and posting blog posts on topics such as "Top 10 foods that are good for heart health" or "which is good for weight gain". At this time, you are not only providing value to your readers, but also building credibility and proving your expertise in the field.
Especially you can showcase your product in it to help them solve the problem they are looking for.
One of the great advantages of content marketing is that it builds trust. When you provide quality content, customers will start to see you as an expert in that field.
Not only does this boost your credibility, but it also encourages customers to return to your website, increasing their chances of taking action.
Many of you often think of content marketing as writing blog posts. However, there are actually many other forms of content, which can be videos, images, podcasts, infographics, and ebooks.
But whatever the form, it's important that the content you create is relevant to your target audience, interesting and valuable in order to get their attention.
At the same time, content marketing doesn't always bring immediate results. It can be a long process, requiring patience and time investment.
But as you continue to provide quality content and maintain a relationship with your customers, you'll see the value of your efforts.
In short, content marketing isn't just about creating content – it's about creating a story and a relationship with your customers.
5. Email Marketing
I believe that for us all have 1 email to communicate at work, study or register accounts.
But from a marketing perspective, email is a powerful connection with customers.
Email marketing (or email marketing), is one of the oldest online marketing techniques, but it's still incredibly effective. It is the use of email as a means to send messages to customers and target audiences.
For example, after I sign up for RankMath's list (a well-known SEO tool), they often send me personalized emails about SEO knowledge. Then their brand will be easy to remember as well as turn themselves into customers who buy RankMath Pro.
One of the great benefits of email marketing is personalization. Modern email marketing software allows you to create highly effective email campaigns based on users' preferences, behavior, and shopping history.
This makes each message more relevant and highly interactive.
Not only that, but Email Marketing is also very cost-effective and effective. With a relatively low budget, you can reach a large number of target customers and have the opportunity to generate a large amount of revenue.
Not to mention that it's one of the few channels that allows you to implement "Automation Marketing", which means you can automate your outreach to customers with just 1 setup. This is extremely ideal for those of you who want to save time and effort but the effect is still absolute.
However, one important thing to remember when doing email marketing is to respect and maintain trust from users. Therefore, you need to have strategies to attract quality subscribers, not buy data or spammer.
6. Affiliate Marketing
Probably this is not strange to you anymore, I see that now surfing TikTok a little, there are a lot of people who mention making money by affiliate marketing.
But from a marketing perspective, what is it like?
Affiliate marketing is a form of marketing in which participants (known as affiliates) are paid a certain amount of money based on each successful referral (sale, action) through a link provided by a merchant.
More simply, it's when you recommend a product or service to someone else and get a share of the commission when someone shops through your link.
For example, when you watch a phone review on YouTube, you usually scroll down to the description and click on the links, then make a purchase, and the reviewer will receive a specific amount of commission on the payment you made.
For content creators such as bloggers, YouTubers, or people who have a large following on social networks, this is a good opportunity for you to earn extra income without having to create your own product.
One of the main benefits of affiliate marketing is that all 3 parties benefit.
- Affiliates: Provide valuable content and receive commissions.
- Customer: Get helpful advice from Affiliates to make a decision to choose the best product.
- Product Supplier: Increase sales.
So, the key to success in affiliate marketing is honesty and transparency. If you only recommend a product that you don't really trust or don't fit your audience, your credibility may decrease and conversions will also decrease.
Therefore, make sure you recommend products and services that you truly believe in (preferably each experience) and find suitable for your audience.
In short, this is a powerful marketing channel that is both good for businesses that provide products and services that drive sales, and good for content creators who want to earn extra income without creating their own products or services.
7. Video Marketing
With the rapid development of technology and social media, video has become one of the most popular and effective forms of marketing.
Video marketing (or video marketing) is the use of video to promote or showcase your product, service, or brand.
Compared to text or image content, video has the ability to convey a message in a vivid, multi-dimensional, and interactive way. This makes it easier to create a stronger impression and connect with your audience.
For example, King of Led Lights - a store that sells room décor products has built a TikTok channel to share videos to introduce, review, and guide,... decorative products.
With video social networks such as TikTok and Youtube, you can easily implement marketing campaigns from free to paid.
It's free when you create useful content such as sharing experiences, reviews, vlogs,... this is basically Content Marketing. Besides, you can also implement campaigns that run video ads to quickly reach your desired audience.
And the most interesting thing, nowadays making engaging videos is no longer as difficult as it used to be.
With the idea in your head and a smartphone with an editing app like Capcut, Filmora you can completely create quality and engaging video content.
Finally, remember that Video Marketing is not about posting videos and views. Instead, you need to create clips related to your topic, share values with viewers to build trust and brand recognition about you.
If you know how to take advantage of trends and apply the right strategies, videos can become a tool to help you drive brand awareness and increase sales.
8. Influencer Marketing
Have you ever watched a video on Instagram, TikTok, or YouTube and seen a celebrity talk about a product or service they loved or experienced?
Without thinking, that's the model of influencer marketing.
Influencer marketing is the collaboration between brands and social media influencers (known as influencers) to promote products or services.
These influencers can be celebrities, social media celebrities, or even ordinary people who have a significant and reputable following in a particular field.
For example, Le Bong is a KOL with more than 9 million followers on TikTok, there will be brands thanks to her influence to book advertising contracts.
When applying Influencer, you will have some great benefits such as:
- Individuality: For many people, trusting the advice of someone they admire and trust is more than traditional advertising.
- High credibility: When an influencer sincerely recommends a product, followers trust that recommendation, increasing the likelihood of making a purchase.
- Large reach: There are people who own millions of followers, which means that your message can reach a lot of people in a short time.
Of course, when it comes to influencer marketing, the most important thing is that you have to have a certain amount of money to pay them, depending on the number of followers and the field, it can be different.
Besides, it is also important to have enough professional knowledge and experience to find people who are able to cooperate with you. You can't hire a high school student with 500,000 followers talking about office products, right?
Therefore, when implementing an influencer marketing campaign, make sure you have enough expertise as well as the right partner, you will have to make the requirements that must be included in their content to achieve the best results.
Remember, it's not okay to book a big person with a lot of followers.
9. Online Advertising
If you want to learn Digital Marketing about running ads, this is probably the channel you are interested in.
Online Advertising is the payment to advertise a product or service online to attract the attention of users.
In Online Advertising, there are 2 types that you need to know:
Display Advertising
Have you ever surfed the web and seen advertising banners located at the edge, at the top or even in the middle of the page?
That's display advertising!
They often appear as images, videos, or sometimes animated images (GIFs). Their main goal is to make an impression and grab the attention of users.
The beauty of display ads is that they can be designed creatively, attractively, and at the same time bring a clear brand message.
This type of ad is charged based on the number of times it appears in front of the user's eyes, so when implementing your campaign, you should design it to be as engaging as possible to get as many clicks as possible.
Pay-Per-click (PPC) advertising
PPC advertising is actually the SEM that we mentioned above, however it is a little different in that it applies not only to every search engine but also to many other platforms.
For example, Facebook or some networks.
With PPC instead of paying for impressions, you only pay when someone clicks on your ad. This helps you optimize costs and ensures that you only pay when there is a specific action on the part of the user.
Overall, PPC will have a higher engagement and conversion rate than Display Ads.
So, when you do an Online Advertising campaign, review your goals and audience to choose the right form. Only then can you use the budget in the most reasonable and efficient way.
10. Retargeting/Remarketing
Do you often encounter a case like this:
Have you learned about a product online but didn't buy it right away?
Then, when you surf Facebook, Instagram, or even read the news on another website, you see an ad for that same product?
That's the magic of Retargeting/Remarketing!
Retargeting (also known as remarketing), is a marketing technique used to "remind" people who have interacted with your website or mobile app but haven't taken a certain action, such as making a purchase.
Basically, that "virtual" thing works very simply:
When a user visits your website, a code (often called a cookie) is placed in their browser.
After they leave your website without making a purchase or other action you desire, Retargeting will use that cookie to "track" them on the web and show them your ads on other websites and social networks.
The reason retargeting is so effective is that it focuses on a specific audience: people who already know your brand or already have an interest in a particular product. By reminding them of what they missed, you increase the likelihood that they will come back and complete the action.
While Retargeting is powerful, it also annoys users at times. If you display too many ads or for an extended period of time, users may feel tracked and annoyed.
In conclusion, Retargeting is an effective marketing technique for reconnecting with people who have previously interacted with you. It's important to use it intelligently, focusing on creating real value for users and not making them feel bothered.
Tools to support Digital Marketing
Digital marketing depends on the Internet and technology, so to get highly effective and easy strategies for non-technical people, you need tools or software to support it.
Here I will divide the groups and suggest to you some that I think are the best:
1. Website/blog design
Digital marketing almost always works with the web, for example, if you implement a content blog and SEO campaign, you need a website to write content and optimize. However, instead of having to have programming knowledge, you can use some platforms such as:
- WordPress: The most popular content management platform in the world, easy to use and customize.
- Wix: Easy to use, for non-professionals.
- Blogger: The blogging platform is provided by Google, which is free.
Basically, if you want to become an expert in digital marketing, you just need to be proficient in using WordPress.
2. SEO Analysis
SEO is a technical aspect, so you can't just "fumble" and succeed. Therefore, in order to have highly effective SEO strategies, you need to have some analytical tools to help you see opportunities. know what your competitors are doing, how your site's SEO performance is.
Some popular SEO analysis tools:
- Moz: Analyze and track keyword rankings.
- SEMrush: Analyze your competitors' SEO and optimize your website.
- Ahrefs: Backlink and keyword analysis.
- Google Search Console: Track your site's performance in Google search.
3. Keyword Research
Keyword research is an extremely important step for you to orient quality and interesting content, and is the basic foundation for effective Onpage SEO.
You can choose 1 of the following tools:
- Google Keyword Planner: Keyword research and traffic prediction.
- Kwfinder: Provide you with potential SEO keywords with parameters such as volume, SEO difficulty, trends,...
- Keywordtool.io: Create a keyword list based on a specific keyword.
Each has its own pros and cons, so what you need to do is test to see which one suits you best.
4. Find ideas
Doing digital marketing is often involved in content and I bet that there will be times when you will be secretive or run out of ideas. Therefore, taking advantage of some tools can make you feel less pressured and stressed:
- BuzzSumo: Learn what's popular on social media.
- Feedly: Track and collect content from multiple sources.
- AnswerThePublic: Find out the questions people ask related to a particular keyword.
5. Email Marketing Software
Perhaps many of you when you hear about Email Marketing will imagine that it is not enough to send an email to each person. However, the truth is that if you want to do email marketing in the true sense, you must have an email marketing software.
It will allow you to collect emails via forms, manage contacts, send in bulk with one click, and especially it has an automation system as I said.
The best Email Marketing software I've ever experienced that you can refer to:
- Mailchimp: A good free option for newbies.
- GetResponse: Offers most of the features from basic to advanced for doing Email Marketing.
- ConverKit: For bloggers who like simplicity, ease of management, and high efficiency.
6. Data Analytics Team
Of course, you can't ignore the data, it will tell you everything about the campaign.
While there are a lot of tools out there, I think just using Google Analytics is more than enough, it provides most of what you need to track a campaign from any platform.
7. Ad Runner Groups
These are basically some of the social media platforms that allow you to launch an ad campaign.
- Google Ads: Run ads on Google's search engine and ad network.
- Facebook Ads Manager: Ads on Facebook and Instagram.
- Twitter Ads: Run ads on Twitter.
- LinkedIn Ads: For B2B advertising on LinkedIn.
And those are 7 groups of digital marketing tools you can refer to. And I say it's always just a mist, when you learn more about each channel, you will encounter many other tools.
Current and Future Digital Marketing Trends
The Digital Marketing industry is constantly evolving and changing. To succeed in this field, it is imperative to stay up-to-date and keep learning about new trends.
Here are some notable trends:
Artificial intelligence and chatbots
Artificial intelligence (AI) is changing the way we create content and interact with customers. Specifically, AI is an effective support tool in content creation such as finding ideas, writing articles, and even creating videos quickly.
Besides, chatbots help you automatically answer customer questions anytime, anywhere, or automate sales. This enhances the customer experience and minimizes their response time.
Example: Some software like Writersonic or Jasper AI will help you create blog posts quickly with just a few taps.
Big Data Analytics
Big Data helps you analyze and better understand your customers' behaviors, preferences, and needs. By collecting and analyzing data from a variety of sources, you can create more accurate and effective marketing campaigns.
Example: Large companies like Amazon use Big Data to analyze consumer shopping behavior, thereby making product suggestions that are suitable for each customer.
UX Optimization
User experience isn't just about website design. It covers everything from page loading speed, how the page is interacted with, to visually presented content.
A good user experience will retain customers and encourage them to take the desired actions.
Video and live ads
Video advertising is becoming increasingly popular, especially on social media platforms. The ability to convey messages in a vivid and engaging way has made video one of the most effective advertising mediums of the moment.
Example: On YouTube and Instagram, you can use video ads to showcase your products or services. At the same time, the use of livestream video to connect and interact with customers is becoming popular.
Through some of the above trends, learning digital marketing is not enough, you need to really "live" with it, by constantly updating and being ready to adapt to new changes every day.
Advantages and disadvantages of Digital Marketing
In any field, clearly identifying strengths and weaknesses will help us make informed decisions and optimize strategies.
So what about digital marketing?
Advantage
Shortcoming
In conclusion
So, I have briefly presented the advantages and disadvantages of Digital Marketing. Despite the limitations, it is undeniable that, in today's digital world, Digital Marketing is an effective assistant for every business.
What is a career in Digital Marketing?
With its undeniable popularity, Digital Marketing is no longer a skill for those who make money online as it used to be. Now it is considered a real profession that is sought after by many online businesses.
With a career in digital marketing, you will use tools and platforms such as websites, emails, social media, online advertising, content writing, and other techniques to create brand recognition, engage with customers, generate website traffic, and increase sales.
What is a Digital Marketing Officer?
As a Digital Marketing Officer, or more precisely, a Digital Marketing Specialist or Online Marketer, you can take on a variety of roles and responsibilities, depending on the structure and needs of the organization.
Here are some of the jobs you can do:
- Campaign management and optimization: Based on actual data and results to edit and improve performance.
- Content creation and editing: Blog writing, image design, video production,... for the campaign.
- Data analysis: Use tools like Google Analytics to track and evaluate the performance of your campaigns.
- Market research: To understand customer needs and trends, thereby coming up with an effective strategy.
- SEO Optimization: Make sure that online content is optimized for search engines.
- Website/Blog Design: Using platforms such as WordPress to build websites that suit the needs of customers, optimize the structure of SEO standards and other features to support digital marketing channels.
In conclusion, a Digital Marketing professional plays an important role in creating and executing online marketing campaigns, helping businesses connect with customers and build a strong brand on the Internet.
Where to study Digital Marketing?
Perhaps when you read this, you are very interested and want to learn Digital Marketing to serve your online business, work as an MMO or find a stable office job.
So where is the best place to study Digital Marketing? Here are some suggestions for you:
1. Universities and colleges
Currently, I see many universities and colleges opening formal training programs in Digital Marketing. There you will be equipped with basic and methodical knowledge from experienced lecturers.
2. Training centers
If you are a commuter or the conditions do not allow much, you can look for some Digital Marketing training centers. There are often short courses offered, helping you get a quick grasp of the latest tools, strategies, and trends.
3. Online Course
For those of you who have English skills, if you want to save money and learn flexibly, join Online learning platforms such as Udemy, Coursera,... These are reputable addresses that offer courses on Digital Marketing taught by leading experts in the world.
4. Self-study
If you are a person who likes to exercise on your own, learn what you like and distill the best, then learning Digital Marketing on your own is quite an interesting way.
In fact, many people I know have grasped their own knowledge and skills through reading books, watching videos, participating in online forums and groups about Digital Marketing.
Even if you know the quality sources, you will learn tips that no school or center shares with you.
I am an example of self-taught Digital Marketing. When I first entered the field of making money online around 2018, Digital Marketing was still quite early, so the only source to learn was Google and forums.
By researching, recording on the Blog and applying it to campaigns, naturally my skills will improve and gradually increase.
And now, what I'm doing on this blog or writing these lines for you is self-taught.
Where should self-taught Digital Marketing start?
Perhaps when you read this, you are a self-interested person like me.
I know, for many new students, self-study can be a challenge when they don't know where to start and how to practice. If you don't have the right direction, it's easy to get lost in a lot of information.
So, if you're wondering "Where should you start learning Digital Marketing on your own?", this is the route I suggest to you based on your experience from the first days to now.
1. Set up a personal website/blog
First of all, if you don't have a website or blog yet, start by creating your own. This will be the foundation for you to practice a wide range of skills, from content writing, SEO optimization, to advertising and data analysis.
Reasons why a website/blog is useful:
- SEO Practices: A blog allows you to practice writing search engine optimized content, grasp keyword usage, and understand how Google ranks websites.
- Content Marketing Practices: You'll grasp how to create engaging content, understand your readers, and how to create an effective content campaign.
- Data Analysis: By integrating Google Analytics into your website, you can learn how to analyze user traffic and behavior on your website.
In short, without a website, I guarantee that you will not be able to learn the most important channels of Digital Marketing, so doing other channels will also face a lot of obstacles.
For example, if you run an advertisement without a website, why do you convert it, or do email marketing without a website, how about setting a data collection form, right?
2. Learn from free online sources
There are many free resources online to help you grasp the knowledge of Digital Marketing. Some reliable sources I have studied include:
- Google Digital Garage: Google offers a free course on the basics of Digital Marketing.
- Specialized Blogs: Sites like HubSpot, Neil Patel, and MOZ offer many detailed articles and tutorials.
3. Join the community and forums
Facebook groups, forums like Quora or Reddit are great places to ask questions, share knowledge, and learn from others.
4. Practice and experiment
As I said earlier, applying knowledge to practice is the best way to learn. Experiment, make mistakes, learn from them, and keep improving.
Don't stop at reading the theory because it won't show you the results.
In short, self-learning Digital Marketing is not just about reading and watching. To be truly successful, you need to combine taking knowledge and putting it into practice, and I promise that having a personal website/blog is a great platform to get started.
See also: How to Create a Blog for Beginners from A-Z
Should you know them all or concentrate on one piece?
Digital marketing is a very large field, so I know many new people often ask the question: "Should I focus on a specific area or do I have to know everything?"
The answer to this question isn't easy, but there are a few things you need to consider:
- The Power of Specialization: When you focus on a specific area, you have the potential to become an expert in that field. For example, if you decide to specialize in SEO, you can devote all your time and energy to mastering the best techniques, tools, and strategy optimization. Such a focus helps you create exceptional value and gain recognition in the field of choice.
- Overview: Even if you specialize in one area, it's important to have a basic knowledge of other areas of Digital Marketing. For example, an SEO professional also needs to understand how a website works because it affects rankings a lot.
- Connecting Arrays: If you've noticed, digital marketing isn't just about individual segments. They are all interconnected. For example, the content you create for Content Marketing can be promoted through Social Media Marketing or optimized for SEO. When you have a basic understanding of other arrays, it's easy to optimize and combine them effectively.
For those of you who are just starting out, mastering the basics of all aspects of Digital Marketing is a good thing.
However, once you have shaped your strengths, passions, or needs, specializing in a particular field will help you grow quickly and become an expert in that field.
Remember, no matter which path you choose, staying up-to-date with your knowledge and skills is key to success in the field of Digital Marketing.
Digital Marketing is the ultimate weapon for MMO makers
Online monetization (MMO) has become familiar in this day and age and attracts a lot of participants, from students, diaper moms or even office workers who are disgusted with constraints.
If you are new to this market, acquiring digital marketing skills and tools is the key to achieving the best results.
Below, let's explore why Digital Marketing is considered the "ultimate weapon" in the MMO field.
- Access Optimization: With Digital Marketing, you can easily generate regular and quality traffic to your website or monetization platform. This is especially important when you're doing affiliate marketing, selling products online, or even blogging.
- Earnings Optimization: By using paid ad campaigns, you can reach a large number of potential customers, increase conversion rates, and optimize profits.
- Build your reputation and personal brand: Thanks to digital marketing skills such as content marketing and social media marketing, you can build your personal image and reputation, create a community of followers and interactions, and give you an advantage in making money online.
- Analytics and measurement: Tools like Google Analytics help you track and evaluate your campaign's performance, so you can adjust your strategy to optimize for performance.
- Diversification of revenue sources: With Digital Marketing, you can participate in various forms of MMOs such as affiliate marketing, Google AdSense, selling products through eCommerce platforms, and many others.
As you can see, Digital Marketing is not only a skill, but also a "weapon" that helps you seize opportunities, face challenges, and make the most of your potential in the MMO field.
Conclude
You and I have gone through a long journey together, exploring and learning about the diverse world of Digital Marketing.
As you have seen, Digital Marketing is not just about online advertising. It includes a wide range of strategies, tools, and techniques that help businesses and individuals reach out to customers effectively.
From understanding what Digital Marketing is, its history, to understanding new channels, tools, and trends, I believe you now have a clearer and more complete view of the field.
And most importantly, through sharing from myself - a person who has studied and conquered challenges in the field of making money online, I hope you can feel the passion and determination to pursue the path of Digital Marketing.
Remember, there is no path to success without challenges. However, with perseverance, relentless effort, and a desire to learn, you will overcome all obstacles and achieve your goals.
Digital Marketing is a field full of potential that gives you many opportunities to make money or support your job. Of course, it also requires passion, creativity and constant change. Therefore, always update your knowledge, equip yourself with new and special skills, and always listen and understand your customers.
Good luck on your Digital Marketing journey!
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