How to use KWFinder: Step-by-step analysis and effective SEO optimization
If you are looking for a quality SEO analysis or keyword research tool then using KWFinder can be a wise choice.
This tool is known for its user-friendly interface, large and accurate data sources, and many powerful features in terms of SEO keyword optimization.
Therefore, so that you don't have to spend time fumbling with each feature, in this article, I will show you how to use KWFinder in detail from a newbie's perspective. Besides, there will also be some effective tips and advice from me.
Surely after reading it, you can easily find out potential keywords or opportunities from competitors.
A little about KWFinder
I won't talk much about this tool because in the KWFinder review, I mentioned it very fully. In short, this is a powerful SEO software in the field of keyword research that makes it easy for you to find potential keywords to use in your SEO strategy and content writing.
Some of the reasons why I highly appreciate this tool can be mentioned such as:
- User-friendly, easy-to-use interface: KWFinder is designed with an intuitive, simple interface that makes it easy to get used to and use even if you don't have much experience in SEO.
- Accurate and reliable data: KWFinder provides insights into monthly search volume, keyword difficulty, search trends, and many other important metrics, helping you make informed decisions in keyword selection.
- Competitor Analysis: You can "look" at your competitors' keywords, see what keywords they're ranking for, and learn from their strategies.
- Diverse keyword suggestions: KWFinder not only provides a list of related keywords but also suggests frequently asked questions and popular search terms, helping you expand your list of potential keywords.
- Built-in many useful features: In addition to keyword research, KWFinder also assists you with SERP analysis, rank tracking, and many other features, helping you comprehensively optimize your SEO strategy.
KWFinder Account Registration Guide
Because it is an online service, you must first register an account to use it. Now go to the official website of KWFinder.
You'll immediately see a blue "Sign Up Free" button in the upper right corner. Click on it and fill in all your personal information as required.
Currently, KWFinder is more liberal than ever when it comes to offering both free and paid plans.
With the free plan, you'll be limited in the number of searches, returns, and some advanced features. But overall, this is still a bargain for those of you who have a low need or want to get acquainted with KWFinder.
The paid plan, of course, will give you more research, more diverse data as well as all the premium features.
Launch Kwfinder to search for keywords
After logging in to KWFinder, you will be taken to the main interface of this tool that will help you quickly search for keywords for your SEO campaign.
You just need to enter the keyword or from the phrase or website address that you want to search for in the blank box and press the "Find keywords" button.
Remember to choose the country and language that suits your goals to get the most accurate data.
After that, you will be redirected to the dashboard of KWFinder.
- At the top (black crossbar): You'll see Mangools' big feature bar, which now shows that you're using the keyword research feature.
- Next (red crossbar): Includes the option to import data to conduct research, manage a list of saved keywords, and keyword research history.
- Below are the different function tabs: Such as "Search by Keyword", "Search by Domain", "SERP Analysis",... Each tab will provide you with in-depth information and analysis about your keywords or competitors. Specifically, I will explain more clearly in the lower part.
How to Use KWFinder for Keyword Research
After getting familiar with the KWFinder interface, you will now start to enter the most attractive stage: searching for potential "golden" keywords.
KWFinder provides you with two main ways: "Search by Keyword" and "Search by Domain".
Search by Keyword Feature
This is the simplest and most direct way to do keyword research. You just need to enter the main keyword you're interested in in the search box, then select the country, language, and search engine you want to target.
In this case, I don't need to re-enter because I have already entered earlier.
For example, let's say you're nervous about mechanical keyboards and want to search for related keywords. Try entering the keyword "mechanical keyboard" in the search box, select Vietnam as the target country.
Immediately KWFinder will return you a long list of relevant keywords, along with important metrics such as:
- Search Volume: Indicates the number of people searching for that keyword in a month.
- Keyword Difficulty: Assesses the competition level of a keyword, from 0 to 100. The higher the number, the greater the competition.
- CPC (cost per click): Estimate how much you'll pay each time a user clicks on your ad using that keyword.
- PPC (ad competition): Assess the level of competition in paid ads for that keyword.
- Trend: The graph shows the change in the search volume of a keyword over time.
Pay attention to carefully analyze these indicators to choose keywords with high search volume, moderate difficulty, and suitable for your goals.
Search by Domain feature
In business, "knowing who knows me" is extremely important. KWFinder's "Search by Domain" feature allows you to "scan" your competitors' keywords, see what keywords they're ranking for, and learn from their strategies.
Simply enter your competitor's domain name into the search box, and KWFinder will list all the keywords they are ranking for, along with important metrics as mentioned above.
From there, you can:
- Spot potential keywords: See which keywords your competitors are ranking high for that you haven't tapped.
- Competitive Difficulty Assessment: Compare the Keyword Difficulty index of keywords to identify the "battles" that are easier to win.
- Get content ideas: See which of your competitors' content pages are attracting a lot of traffic and learn from how they build their content.
With this useful feature, it not only helps you better understand your competitors but also opens up new keyword opportunities, helping you create quality content and climb higher rankings than them.
Evaluate the competitiveness of keywords
After having a list of keywords from suggestions and competitors, a very important job you need to do is to assess your competitiveness.
This helps you make a decision about which keywords to choose for your SEO campaign.
If a keyword has a high level of competition, it means that it will take a lot of time and your potential to rank for that keyword.
On the contrary, a keyword with low competition will make it easier for you to rank without too much investment in time or quality of content.
Actually, this is also affected by the DA (domain authority) of the website, when this index is higher, the chances of ranking for keywords with high competition are also very easy. But I know most of you here are newbies, so I still recommend prioritizing keywords with low KD.
For example, with my initial keyword being "Ikea table", then getting keywords with a KD of around 2-14 (green) means they are low competition and can be used as content for SEO.
But if it is around 50 or more, I will consider whether my DA compared to competitors who are holding the top 10 is a big difference, and at the same time, keywords with high KD but low volume are also often ignored.
Analyze your competitors using Analyze SERP
In the competitive world of SEO, understanding your competitors is the "key" to success.
In addition to analyzing your competitors' keywords from the URL above, KWFinder also provides you with a powerful tool called SERP Analysis.
With this feature, you can analyze the top 10 search results for any keyword that interests you. KWFinder will provide you with a detailed dashboard about each website, including:
Important SEO Metrics:
- DA (Domain Authority): Assesses the reputation of the entire domain name.
- PA (Page Authority): Assesses the credibility of a particular page.
- Backlinks: The number of links pointing to the site from other pages.
- Referring domains: The number of different domains that have a link pointing to a website.
- FB (Facebook shares): The number of shares on Facebook.
- EV (Estimated visits): An estimate of the number of visits to your website each month.
In particular, my favorite feature is to show all the keywords that the article/page is ranking for. Then just bring them back and add other related keywords that they don't have yet.
In addition to these indicators, there will also be a link that will take you directly to the original page, from which you will easily analyze more about the website as well as the content, including:
- Content length (word count).
- Article/page structure
- Loading speed
By analyzing these metrics, you can gauge the difficulty of your keywords and your competitiveness against your competitors.
If your competitors all have high DA, PA, lots of backlinks, and quality content, then that keyword will have a high level of difficulty, and you need to try harder to compete.
Conversely, if you find weaker competitors, with low DA, low PA, few backlinks, and not really good content, this is your chance to get ahead and occupy a high position on the SERPs.
Remember! "Learn from the good, overcome the weak" is the key to this feature.
"Questions" and "Autocomplete" features
When doing SEO, finding and exploiting new keyword opportunities is the key to staying one step ahead of the competition.
KWFinder provides you with two great features to do this, which are "Questions" and "Autocomplete".
- Questions: This feature helps you search for questions that users often ask related to your main keyword. This is an effective way to better understand the needs and interests of potential customers, thereby creating content that responds to those questions and attracts them to your website.
- Autocomplete: When you type a keyword into the Google search box, you'll see a list of autocomplete suggestions. These are common search terms that other users have used. KWFinder's "Autocomplete" feature will help you collect and analyze these suggestions, thereby discovering potential keywords that you may not have thought of.
Example:
Let's say you're in the skincare business, and your main keyword is "moisturizer." When using the "Questions" feature, KWFinder can suggest you questions such as:
- "Where to buy moisturizer?"
- "Where to buy moisturizer [name of a product]?"
- "How does a moisturizer work?"
From these questions, you can create blog posts or video tutorials to answer customer questions, and optimize content for these long-tail keywords.
Similarly, when using the "Autocomplete" feature, KWFinder can suggest you search terms such as:
- "moisturizer [product name]"
- "Moisturizer [Product Name] for Acne Scalp"
- "Night moisturizer"
These phrases indicate a more specific need of the user and can be potential keywords for you to tap into.
Therefore, when using KWFinder, try to take advantage of both the "Questions" and "Autocomplete" features to discover new, less competitive keywords and expand your influence in the market.
Use Kwfinder's advanced features
In addition to the popular and commonly used features above, there are some other advanced features that I think you will use from time to time.
Use the "Filter" feature to filter search results: You can use this feature to filter keywords by the criteria you want through value capping, required keywords, or exclusions.
Use the "Export keywords" feature to export keywords on the results page, which helps you manage SEO keywords for your content efficiently and can be used next time without having to search again.
Track Keyword Rankings: You can track your website's ranking for specific keywords on search engines. This feature helps you evaluate the effectiveness of your SEO campaign and adjust your strategy if necessary.
Apply keywords to your SEO strategy
Once you've discovered the potential keywords, the next step is to apply them intelligently to your SEO strategy.
Choosing the right keywords
Remember that not all keywords are equally valuable. Choosing keywords that match your website's goals and content is extremely important. Consider the following factors:
- Relevance: Keywords that are directly related to the product, service, or content that you offer.
- Search volume: Keywords have a large enough search volume to bring significant traffic to your website.
- Difficulty: Keywords of moderate difficulty, suitable for your competitiveness.
- Search Purpose: Understand the user's search intent (search for information, purchase, ,...) to create relevant content.
Example:
If you are in the business of website design services, you can choose keywords such as:
- "Professional Website Design"
- "Cheap Website Design Service"
- "On-Demand Website Design"
Avoid keywords that are too generic or too competitive, such as "website design" or "website making."
Optimize website content
Once you have a list of target keywords, start optimizing your website's content.
- Title: Put the main keyword in the title of the page, preferably at the top of the title.
- Meta Description: Write a description that is short, engaging, and contains the main keyword to entice users to click on your link on the SERPs.
- Content: Use keywords naturally in the content, avoiding overstuffing. Focus on providing value to your readers through quality and useful content.
- URL: Optimize URLs by including keywords and keeping URLs short and easy to remember.
- Images: Name image files and alt tags containing relevant keywords to optimize images for SEO.
Epilogue
So, through this article, you have a good understanding of how to use Kwfinder as well as take advantage of expensive features to search for quality keywords for your SEO campaign.
Overall, this SEO tool is not too difficult to use, but it is quite powerful and suitable for a wide range of audiences as well as meeting the needs of professional SEO.
Because there is a free version, there is no reason why we don't register to use it, if your demand is low, just use it. When you feel that the need is higher and you have a little money, you can upgrade for a fee.
Wish you will find quality SEO keywords as well as effective SEO campaigns.
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