How To Create a SEO-friendly Blog and Write High-Quality Articles

Today, we're going to take a look at a topic that's very important for bloggers, MMOs, or even online businesses – SEO writing!

Why is it so important?

Because this helps your article rank higher on search engines like Google, Bing, or Yahoo, it's important to attract readers and increase traffic to your website. In particular, it also generates a free and sustainable source of leads.

Therefore, writing SEO is now not only considered a skill, but it is even considered a well-paying profession.

In this blog post, I will provide you with 10 steps to write SEO standards, thereby helping you create quality articles that are highly appreciated by search engines to attract a large number of readers and customers.

You also don't have to spend money on SEO writing services that are not necessarily what you want to convey.

Now find a quiet place, close your social media apps and start practicing writing SEO standards step by step and making your posts stand out on search engines.

What are SEO standards?

SEO standards are ensuring the SEO factors that Google sets to increase the chances of a page ranking high on search results. Factors that can be mentioned include titles, content, keywords, links and formatting of websites and articles.

SEO standards can help you improve your brand vision, increase website traffic, increase sales, and create positive results in your marketing strategy.

What is SEO Standard Article Writing?

SEO writing (or SEO content writing) is the process of creating content on your website or blog with the main purpose of optimizing for search engines, in order to help your website achieve high rankings on search results and attract a large amount of traffic from potential customers.

It includes elements of Onpage SEO such as the use of appropriate keywords in the title, description, and article content, optimization of website format and structure, use of internal links and backlinks to increase the popularity of the website, at the same time, it is also necessary to ensure fast website loading speed to increase user experience.

In conclusion, the goal of SEO writing is to improve your website's discoverability on search engines and attract potential customers through providing useful and valuable content to readers.

10 steps to write SEO articles that experts apply

This is the most important part of this article, so each step you must not only read but also practice directly on your website/blog to easily remember and get used to the operations.

If you don't have a website yet, check out our article on how to create a blog with WordPress, which covers all the steps for you to create a professional website without knowing anything about programming.

Step 1: Identify key keywords

For me, keywork (or keywords) is the center as well as the arrow pointing in the process of writing SEO standard articles

Therefore, it can be said that this is the most important factor. If you don't do this step well, the following steps are meaningless.

Your primary keyword will help you identify your audience and help Google better understand what your article is about.

But how to choose the right keywords?

It's that simple!

First, think about the main content of your article.

What topic are you writing about? What words do you want your readers to search for to come to your article? And that will be the main keyword.

Next, use keyword research tools like Google Keyword Planner, KWFinder, or SEMrush to search for keywords related to your topic. Remember to choose keywords that have a large enough search volume, but not too competitive to increase the visibility of your article on Google.

And don't forget to come to the endless source of inspiration with Google Suggest.

This is a great feature for searching for related keywords, based on those that users have searched for before.

Or scroll down to the bottom of the search page to refer to Related keywords:

In the above ways, you only choose a few words, of which 1 word is the main keyword and 2-3 more words are the secondary keywords.

For example, the pictures above I have filtered out:

Main keyword: Room decoration led light
Secondary keywords: Buy bedroom decorative led lights, living room décor lights, decorative led light models.

So we've got the right main and secondary keywords for our articles!

Step 2: Optimize your post title

Article titles are not only an important part of an article, but they are also the first deciding factor when Google displays search results.

First, imagine that your article title is like a flower that catches Google's eye. The title should be catchy and make a first impression on Google and your readers. Make sure that your headline is attention-grabbing and interesting to readers so that they want to click on it to read your article.

When creating a post title, pay attention to the length and keywords.

Article titles should be limited to between 50 and 60 characters to avoid being truncated on Google's search results page. Also, use your article's main keyword in the title to help Google and readers understand the topic of your article.

However, don't overuse keywords in the title, which can make your title difficult to read and unconvincing. Use keywords naturally and logically in your title.

For example, with the keyword "Wireless headphones" an overused title would be something like this:

"Finding the Best Wireless Earbuds – Buy Cheap Wireless Earbuds Here – High-Quality Wireless Earbuds Review"

In this title, the keyword "Wireless headphones" is repeated many times, causing an unnatural and uncomfortable feeling for readers. In addition, other words such as "best", "cheap", "review" are also overused, resulting in the title becoming spammy and of no real value to the searcher.

If you want to make your article title unique, try using different wording to make your article stand out on Google's search results page. However, make sure that doesn't take away from the professionalism of your article.

Continuing with the example above, we'll have a new title like this:

"Looking for the best wireless earbuds? Don't leave here without reading our review!"

In this title, the keyword "Wireless Headphones" is still used but not abused. Instead, the humorous line "Don't leave here without reading our review!" is used to grab the reader's attention and create a feeling of curiosity and stimulation for the reader.

Finally, keep in mind that article titles are also an important part of narrowing down Google's search. So, change your title to match the main content of the article and avoid leading the reader into a different or unrelated topic.

To optimize the article title, you need to do well in step 1 to choose the best keyword and then from this keyword you combine with the elements I just said to have the most SEO standard title.

Step 3: Use the right formats for the article

Talking about the appropriate format for the article, we cannot ignore the two words "paragraph" and "list".

These are two important formats that not only help increase engagement with readers, but also help attract Google.

Paragraphs

Paragraph is the most common format when writing essays. However, to optimize SEO, you need to create quality paragraphs with keywords that are used properly.

Do not write too long, not too short, the content needs to be complete and logical. And don't forget to use synonyms or related keywords to diversify your content.

Example: If you're writing a blog post about your Paris travel experiences, instead of writing a short paragraph about the destination, you can write a more detailed paragraph about famous sights in Paris such as the Eiffel Tower, Notre Dame, or the Louvre. At the same time, use relevant keywords such as "city of love", "cultural heritage", "French art" to diversify content and optimize SEO.

List

Lists are also an effective tool for SEO optimization.

You can use lists to list specific features, products, services, or guides to your readers. It's important to use key and related keywords in the items of the list.

With the list, readers will easily access and understand the necessary information, helping to increase the interactivity of the article.

In conclusion, using the right formats such as paragraphs, lists, and subheadings is a way to optimize SEO and increase reader engagement.

Be creative and flexible in how you use them to create quality articles and get Google's attention.

Step 4: Optimize the content of the article

Content is the "pillar" of your article, it is what search engines will use to evaluate the attractiveness and usefulness of your article.

Let's go through the basic steps to optimize your article content for SEO.

Use your primary and related keywords sensibly: Keywords are keywords that you want your article to be appreciated in search results. Make sure that your main keyword appears the right number of times and in the right position in your post. Don't overuse the main keyword and make the article poor quality. Also, use relevant keywords to make your writing more diverse and engaging.
To arrange sections in an article: Search engines also evaluate sections of your article. Organize the sections of your article in a logical way, with full-content and attractive headings. Don't forget to use appropriate formats such as subheadings, short paragraphs, and lists to make your article easy to read and understand.
Avoid common mistakes in writing SEO articles: When writing SEO articles, avoid common mistakes such as overusing keywords, writing content that is not related to the topic of the article, or using content copied from other websites. If you're having trouble writing SEO articles, try to write them naturally and don't force them too much.

In short, to optimize your article content for SEO, make sure to use primary and secondary keywords that are properly arranged in the sections of the article, and avoid common mistakes in SEO standard article writing.

Write your articles in a natural and engaging way, ensuring your content provides value to readers and solves their problems.

For example, if you write about skincare, use related keywords like cosmetics, sunscreen, and hypoallergenics to make your article stand out. Make sure that the sections of your posts are appropriately titled and in a logical order, such as "How to take care of your skin" or "How to choose sunscreen." Finally, keep your writing personal to engage readers and make a difference.

You can use a tool like Google Analytics to evaluate the effectiveness of your articles and adjust your SEO strategy. However, don't forget that your content must meet the needs of your readers and provide value to them, not just to attract search engines.

Step 5: Optimize images and videos

The use of images and videos in articles not only helps increase engagement with readers, but is also one of the important factors in SEO optimization.

However, not everyone knows how to use them effectively to optimize their writing. So, let's take a look at some of the ways to use images and videos to increase the popularity of your article and engage your readers.

Using Alt Tag: Alt Tags are an important attribute of images and videos. This is alt text for images and videos if they don't render out. This helps browsers and search engines understand the content of your images and videos, thereby optimizing your posts. In addition, the use of Alt Tags also makes it possible for readers to understand the content of images and videos without having to see them.
Use Caption: A caption is a short paragraph describing an image or video. Captions help readers better understand the content of the image or video, thereby attracting readers and increasing engagement with your article.
Image and Video Description: Image and video descriptions are an important part of SEO optimization. Use key and related keywords appropriately to describe the content of your images and videos. This helps search engines understand the content of images and videos, thereby optimizing your posts.
Optimize size and formatting: Optimizing the size and format of images and videos helps your articles load faster, thereby increasing the reader experience. Choose a format that fits the content of your article and optimize the size of your images and videos to minimize your site's load time.
Offer video tutorials or infographics: Tutorial videos or infographics make it easier for readers to better understand the content of your article. This not only engages readers but also increases engagement with your article.
Use image and video optimization tools: Using image and video optimization tools helps your articles optimize SEO in the best way. Use tools like TinyPNG, Adobe Photoshop, or Canva to optimize the size and format of your images and videos.

For example, I used an infographic for an article about inbound marketing for newbies to make it easier for them to understand.

These are the ways to use images and videos, if you do it well, your article will definitely attract more readers and increase the interactivity with your article significantly.

Step 6: Link Optimization

In this step, we'll learn how to use links to optimize SEO and increase your website's popularity on Google.

If you don't already know, links are an important part of building credibility for your website. When another website links to your website, it shows Google that your website is trustworthy and worth sharing.

However, not all links are generated by adding links to your website. So, you need to use internal links and backlinks to ensure that your website is seen as trustworthy and worth sharing.

Internal links

First, we'll learn about internal linking. Internal links are links that are created inside your website, from one website to another on the same website.

Example: If you have an article about art, you can create a link from that article to another article on your website about other art. This helps increase interactivity between sites on your site and allows Google to understand the topics and subtopics that your site is discussing.

Internal links to other articles in your Blog

Backlinks

Backlinks are links that are generated from another website to your website. This shows Google that your site is trustworthy and worth sharing because other sites are linking to your site.

To create a backlink, you can contact other websites and ask them to link to your website. However, it should be noted that not all backlinks are reliable and worth sharing. So, make sure that you only generate links from websites that are trusted and relevant to the topic of your website.

If you want to generate backlinks naturally, focus on creating high-quality and unique content. If your content is good, then there is a high chance that your readers will want to share and include a link to your website on their websites.

Also, pay attention to keywords when creating internal and backlinks. Using keywords related to the topic of your website in the link text will help Google understand the content of your website and better appreciate the quality of your website.

Finally, make sure that the links on your website are active. Broken links can reduce your site's popularity on Google. So, make sure that you regularly check and fix broken links on your website.

Those are some of my tips and advice on link optimization to increase your website's credibility and popularity on Google.

Step 7: Optimize your description tags

For SEO optimization, description tags are one of the factors that cannot be ignored. Not only does it help Google better understand the content of your website, but it also helps attract readers to your website. However, not everyone knows how to write descriptive cards effectively.

Let's take a look at some considerations for writing compelling description tags and optimizing SEO.

Choose the right key keywords and place them in the description tags: Keywords are one of the most important factors for SEO optimization. Choose key keywords that match the content of your website and place them in the description tag. However, make sure that the use of keywords is reasonable and natural.
Write a compelling description to engage readers: The purpose of a description tag is not only to optimize SEO but also to attract readers to your website. Write a compelling description, a brief description of your website's content, and a call-to-action for readers to take action on your website.
Description Card Length: Description tags should be between 150 and 160 characters long to avoid being truncated on Google search results. However, Google may sometimes display descriptive tags longer than 160 characters depending on the importance of the content.
Don't copy-paste content from your site into a description tag: Description tags should be written separately and should not copy-paste content from your website. Summarize and give accurate and complete information about the content of your website.
Use catchy terms: Use catchy and engaging terms such as: free, promotional, fast, high-quality, cheap, time-saving, and similar terms to grab readers' attention and optimize SEO.
Don't spam keywords into description tags: Keywords should not be spammed into description tags to increase Google rankings. This will make the content of your website unnatural and confusing.
Leave a good impression: Description tags are an important part of attracting readers to your website. Write a compelling, complete description and contain key keywords to leave a good impression on readers and optimize SEO.

With the above notes, hopefully you will be able to write an attractive, complete and SEO-optimized description tag to attract readers to your website.

Step 8: Optimize website loading speed

Website loading speed is an important factor in SEO optimization, as Google and other search engines evaluate your website based on how fast it loads. If your website loads slowly, users won't want to wait, and Google will also rank your website lower.

So how to optimize website loading speed?

Don't worry, I have some tips to help you do that!

Minify CSS/JS: CSS and JavaScript are two of the main causes of slow page loading speeds. When you minify CSS/JS, you'll reduce the size of these files by removing whitespaces, tabs, blank lines, unnecessary characters, and other unnecessary parts. This helps reduce the loading time of your website.
Photo Optimization: Use a lower-resolution photo or use a suitable image format, such as JPEG or PNG to reduce file size and speed up page loading.
Cache: Use the cache to store the website's resources in the browser's cache. This reduces the loading time of the website for users who visit the website for the second time onwards.
Using a CDN: A CDN (Content Delivery Network) is a network of servers located in multiple locations around the world, which helps distribute a website's resources to users from the server closest to them. This helps reduce the loading time of the website for the user.

These terms seem like a headache, don't they?

However, if you use WordPress, you only need to install a few plugins corresponding to its features, for example, WPRocket, W3 Total cache.

With the tips above, you should be able to optimize your website's loading speed, start applying them to your website and watch your website's loading speed increase significantly!

If you still don't see a difference in your website's loading speed, use SEO performance measurement tools like Google PageSpeed Insights to measure your website's performance and find out what website loading speed issues need to be addressed.

And don't forget, website loading speed is not only important for SEO, but also important for providing the best experience for your customers. So, always optimize your website's loading speed to help users have the best experience on your website.

Step 9: Create Social Sharing Links

As we all know, social networks such as Facebook, Twitter, LinkedIn, and Instagram are becoming an important part of our daily lives. You can take advantage of this to increase the popularity and optimize your articles for SEO by creating social sharing links.

First, you need to make sure that you have created your social media accounts and are registered to participate in communities related to your field. You can then start sharing your articles on these social networks to increase your popularity and optimize SEO.

However, to create effective social sharing links, you need to make sure that your social sharing buttons are placed in the most convenient and easy locations so that readers can share your articles easily.

Imagine a situation: You've written a funny and funny blog post and want to share it on social networks. You place your social sharing buttons at the bottom of the article and only provide sharing options on Facebook and Twitter. This can make your readers feel uncomfortable and miss out on the opportunity to share your article.

So what should you do?

First, place your social sharing buttons in conspicuous places like the sidebar, header, or footer of your website. Also, you should provide sharing options on various social networks so that readers can share your article on various channels.

But most importantly, you should write a blog post that is engaging and interesting so that your readers may want to share your article with others. If you write a blog post that is worth reading and sharing, readers will automatically share your article on their social networks, which helps increase the popularity and SEO optimization of your article.

In addition to placing social sharing buttons and writing a funny blog post, you can also take advantage of social media optimization tools like Bitly or Hootsuite to manage your social sharing links and track their effectiveness. These tools can also help you increase the shareability of your article by creating short and customized links to engage readers.

In conclusion, social sharing links are an important part of SEO optimization and increasing the popularity of your posts. To create effective social sharing links, you need to place your social sharing buttons in convenient locations and provide a variety of sharing options on different social networks.

Step 10: Measure effectiveness and adjust your SEO strategy

In this step, we'll learn about how to measure effectiveness and adjust your SEO strategy to optimize your writing on Google.

First, let's admit that we all want to see our articles achieve success on Google, right?

But how do you know if your writing is doing well?

That's why measuring effectiveness is an important part of your SEO strategy.

Using SEO performance measurement tools like Google Analytics and Google Search Console will help you identify key keywords, traffic, and other metrics related to your articles. By evaluating these metrics, you can better understand how your readers are interacting with your articles and adjust your SEO strategy accordingly.

Measure effectiveness and adjust your SEO strategy

And don't forget, measuring effectiveness is only the first step. To achieve real success on Google, you need to constantly adjust your SEO strategy.

This can include changing key keywords, optimizing content, improving website loading speed, and even sharing articles on social media.

So, use SEO performance measurement tools to optimize your articles, and don't hesitate to adjust your SEO strategy as needed. Follow these steps with confidence and you'll get SEO-standard articles and easily climb to the top of Google.

Epilogue

After going through all the steps to write SEO benchmarks and improve Google rankings, let me summarize the main points in a concise and easy-to-understand way!

In order to write SEO articles and increase your ranking on Google, you first need to identify your main keyword, and at the same time, you should combine a search for several related secondary keywords.

Next, optimize your post's title, format, content, images, and video. You should also use internal links and backlinks to increase the popularity of your website on Google.

Also, don't forget to optimize your description tags, website loading speed, and social sharing links to engage readers and increase engagement with your articles. Finally, use SEO performance measurement tools to evaluate and adjust your SEO strategy.

In short, writing SEO benchmarks and increasing rankings on Google is not difficult, but it requires patience and following the processes I mentioned